Smart Strategies for Small Businesses: How to Create Deals & Coupons That Actually Work

If you’re a small business owner, you’ve probably considered offering coupons or deals to
attract new customers. But not all coupons are created equal. A well-crafted offer can bring in a
steady stream of new faces, while a weak or confusing coupon might not get noticed at all.
So, how can you make sure your coupon actually works? Let’s walk through some tried-and-
true strategies to help you craft deals that grab attention, drive traffic, and boost your bottom
line.

The Basics

1. Make Your Offer Simple & Clear

When customers see your deal, they should instantly understand what they get and "how to
use it. The more complicated your coupon is, the less likely people will take advantage of it.

Example:

✅ $5 Off Any Purchase of $20 or More — No Restrictions!
❌ 10% Off Purchases Over $50 — Only Valid on Mondays After 5 PM

The first example is clear and easy to redeem, while the second one adds too many rules,
making it less appealing.

2. Create Real Value

Customers are more likely to use a coupon if they feel like they’re getting a great deal. A small discount like 5% or 10% often isn’t enough to motivate someone to try a business for the first time. Instead, think about offers with higher perceived value — like BOGO deals or a freebie with purchase.

Great Value Examples:

Buy One Pizza, Get One Free
Free Appetizer with Your First Visit
$10 Off Your Next Oil Change

3. Avoid Too Many Restrictions

We get it — businesses want to protect themselves from losing money on a deal. But the more
rules you add, the less likely customers are to use the coupon. Avoid offers that are only valid
on certain days, require spending a very high amount, or exclude too many items.

A little flexibility goes a long way — especially if your goal is to attract new customers who’ve
never visited before.

4. Use Urgency to Your Advantage

Coupons with an expiration date are more effective than open-ended offers. People are
more likely to act if they feel like they could miss out.

Consider Wording Like:

Hurry — Offer Expires in 30 Days!
Available This Month Only!

5. Think Beyond Discounts — Offer an Experience

Deals don’t always have to be about slashing prices. Sometimes a special experience can be just as effective.

Consider Offering:

- VIP tasting events for restaurants
- Bonus gift with purchase

These types of offers not only attract new customers but can also showcase what makes your business special.

The Bottom Line

A smart coupon isn’t just about offering a discount — it’s about creating a reason for someone
to choose your business over the competition. Think about what you’d love to see as a
customer, and design your offers with that in mind. With a little strategy, your next coupon could
turn first-time visitors into lifelong customers.

We’d love to hear from you!

Want help creating a deal that works? Contact us at Local Black Hills — we’ll help you
craft a winning offer and get it in front of the right audience!